Connect with Chinese-speaking consumers in Canada and beyond through trusted, trend-driven Rednote content.
Rednote (RED) is one of China's most influential lifestyle platforms, with over 200 million monthly active users, mostly urban millennials and Gen Z. For Metro Vancouver brands targeting Chinese consumers—whether tourists, students, or luxury buyers—RED offers direct access to a high-spending, trend-sensitive audience.
Unlike traditional ads, RED thrives on peer recommendations. Customers post real experiences, unboxing, reviews, and tips—making it ideal for brands that want to build organic credibility. By partnering with the right creators, businesses can generate a wave of word-of-mouth buzz that feels personal and trustworthy.
Metro Vancouver is a popular destination for Chinese tourists, international students, and immigrants. RED is increasingly used for 'travel prep' and 'Canada lifestyle' searches, meaning a presence there can influence everything from where they shop and eat, to which services they trust—well before they arrive in Canada.
RED is where trends are born—especially in beauty, fashion, wellness, and lifestyle. Forward-thinking brands use RED not just for marketing, but for market sensing and product positioning. Whether you're launching a skincare line or promoting real estate, being visible on RED gives your brand cultural relevance in an important global market.